Dolabs ↗
Branding / Identity / Social / UI/UX
Millikart
A new identity and website for MilliKart, the national payment card system of Azerbaijan. A modern, corporate visual system built on the company's own values, innovation, teamwork and sustainable development, carried from a business card to the website.
- Client
- Millikart
- Work
- Identity, website design
- Year
- 2026
- Website
- Launching soon
One wordmark, one monogram.
The wordmark and the MK monogram, each approved in six colour versions for light and dark backgrounds.
It starts with a business card.
Navy for the wordmark, white for the monogram, solid blue for the pattern: the whole system on three cards.
A pattern made of the monogram.
The M and the K, repeated and turned into one pattern that works in navy and in solid blue.
Five blues and a white.
Special Navy Blue, Abyss, Solid Blue, Super Dark Blue and Glory Blue, with Bold White for paper and screens.
One typeface.
Poppins, in every weight, is the only typeface the brand uses.
From letterhead to envelope.
Letterhead, envelopes and cards, with the pattern inside the flap and the monogram running along the foot of the page.
Worn every day.
Staff badges and lanyards in white and navy, with the wordmark and the monogram running along the strap.
Carried out of the office.
Shopping bags in navy and white, the wordmark on the front and the monogram band along the bottom.
On every desk.
The wordmark on navy, the monogram on white.
Small enough to stick anywhere.
The wordmark, the monogram and the pattern, cut as stickers.
The identity, online.
The website carries the same blues: a navy first screen, the monogram on a coin and the essentials before the first scroll.
The home page.
The payment ecosystem, partner banks, features, strategic partnerships and a three step start for merchants.
Every service, one list.
ATM and POS management, customer service, SMS banking, PIN change, money transfers, 3D Secure online payments and internet banking.
Who is behind the card.
An about page that introduces every department, from operations and software to security and customer service, then the new projects and the company.
One page to get in touch.
The hotline, e-mail and address next to a message form, with the office on a map below.
