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Branding / Identity / Brand guidelines
Dolabs
An identity, social media and app design for Dolabs, a marketplace for second-hand luxury fashion where people shop the closets of the influencers they follow. Black, white and one soft lilac, with a hanger hidden in the wordmark.
- Client
- Dolabs
- Work
- Identity, social media, UI/UX
- Year
- 2026
- Platform
- iOS & Android
A hanger in the name.
The A in DOLABS is drawn as a clothes hanger. On its own it becomes the app icon and the mark on every tag.
Three colours.
Biloba Flower, a soft lilac, between Cold Black and Pale White.
Two typefaces.
Inter for the interface and Playfair Display for the editorial voice, both with every Azerbaijani letter.
On the bag, the hanger and the tag.
Shopping bags, hangers and swing tags carry the wordmark and the hanger mark.
Where luxury lives on.
Stories, the profile and the grid, built on one line: where luxury lives on.
Shop the closet.
Onboarding, sign in, an influencer's closet and notifications in the Dolabs app.
