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Branding / Identity / Brandbook
Dream Body
Fitness brands tend to shout. Dream Body Athletic Club & Spa needed the opposite: calm that still reads as strength. Nature-inspired colour and refined brand elements hold fitness, recovery and self-care in one system, placing Dream Body as a premium wellness destination.
- Client
- Dream Body Athletic Club & Spa
- Work
- Identity, brand guidelines
- Year
- 2026
- Location
- Dreamland, Baku
A figure between two leaves.
The symbol draws a person in a calm pose, rising out of leaves and water. It works with the name or on its own, in four colours and in black and white.
Colours taken from nature.
Dark Green, Pearl Bush and Delicate Blue lead, with Rich Brown and Iron Black in support.
A clean sans and a quiet serif.
Albert Sans for everyday text, TT Ramillas for the name and the headlines.
A pattern that moves like water.
Soft waves drawn from the lines of the symbol, used quietly behind the brand on print, packaging and screens.
Warm light, real moments.
Training, the pool and the spa, photographed in natural light rather than studio gloss.
On paper.
Letterhead, envelopes and business cards in the brand greens and blues.
A gift card and its sleeve.
A pale blue gift card slides out of a green sleeve printed with the wave pattern.
Worn in the club.
T-shirts and headbands in green and pale blue, the wave pattern low and quiet.
On social.
Posts built on the photography and the serif, in Azerbaijani.
