Work / Bazarstore

Bazarstore

Character Design & AI Campaign Production.

Client: Bazarstore
Category: Seasonal Campaign / Mascot Creation
Focus: Emotional Brand Campaign
Channels: Social Media, In-store, Print, Influencer

Inspired by the cultural significance of Novruz, the campaign introduced Qoğal, a custom-designed mascot that reimagined a beloved festive tradition as a distinctive brand asset.

Familiar, nostalgic, and instantly recognizable, the character transformed a beloved festive treat into a warm brand ambassador, creating a distinctive campaign that resonated with audiences of all ages.

What we produced.

This special Novruz campaign for Bazarstore blends traditional storytelling with modern AI-driven production. Beginning with a custom-designed mascot and expanding into a four-part animated video series for the Novruz Tuesdays, the project showcases a creative fusion of illustration, AI visual generation, and AI-composed music to deliver a unique festive brand experience.