ABB ↗
Prodakşn / Film / TV Commercial / Digital
Bazarstore
Character Design & AI Campaign Production.
- Client
- Bazarstore
- Category
- Seasonal Campaign / Mascot Creation
- Focus
- Emotional Brand Campaign
- Channels
- Social Media, In-store, Print, Influencer
Inspired by the cultural significance of Novruz, the campaign introduced Qoğal, a custom-designed mascot that reimagined a beloved festive tradition as a distinctive brand asset.
Familiar, nostalgic, and instantly recognizable, the character transformed a beloved festive treat into a warm brand ambassador, creating a distinctive campaign that resonated with audiences of all ages.
What we produced.
This special Novruz campaign for Bazarstore blends traditional storytelling with modern AI-driven production. Beginning with a custom-designed mascot and expanding into a four-part animated video series for the Novruz Tuesdays, the project showcases a creative fusion of illustration, AI visual generation, and AI-composed music to deliver a unique festive brand experience.
