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Brendinq / Identity / Packaging
Birdie Bar
Birdie Bar borrows the language of golf and turns it into hospitality. A restrained palette, clean type and a memorable logo system keep the brand premium without making it precious, and the visual language holds up on signage, barware, menus and merchandise alike.
- Client
- Birdie Bar
- Work
- Identity, brandbook
- Year
- 2026
- Location
- Dreamland Golf Club, Baku
A B that swings.
The logotype is built on a fixed 1:3 proportion. Its B curls like a golf swing, and the word bar sits beneath it in italic. Cream and sand on dark green first, monochrome where colour is not possible.
The monogram.
The first letter of the logotype stands on its own as a seal, a watermark and a texture.
Sand, cream and deep green.
Warm, earthy tones with a dark green for depth. Deep Green and Heat orange are kept for accents.
Two typefaces.
SF Pro carries every communication. Playfair appears selectively in headlines for a touch of elegance.
The dimples of a golf ball.
Shaded dots of varying size and density, taken from the texture of a golf ball, give the brand depth and a sense of movement.
Where craft meets character.
The pattern works as a frame for photography, from the bar to the course.
On the bar.
Coasters, glassware and napkins carry the seal and the monogram.
Seen from the course.
A cube sign in green and sand, pointing the way from Dreamland Golf Club.
In the bar.
The sign at the door, a branded pint, the taps and the bar mat, the menu and the coasters.
