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Packaging / Identity / Packaging
Veliero
The pasta category is crowded and conservative. Veliero takes Mediterranean character as its starting point: deep navy, vibrant coral and warm neutrals with fine graphic detail, to signal quality and authenticity while still looking contemporary.
- Client
- Veliero
- Work
- Identity, packaging
- Category
- Pasta
A ship under sail.
The name sits on a navy arc with a coral band, and a sailing ship crosses the base of every pack.
Navy, coral, chamois.
Trendy Navy Blue and Intense Fiery Coral carry the shelf, Chamois keeps it warm.
