AzərSüd

Brand Film & Campaign Production.

Client: AzərSüd
Category: Jingle Campaign
Focus: Brand Recall & Product Education
Channels: TV Commercial, Digital, Social Media

Building on the familiarity of Murad Arif's iconic “Çalxala Çalxala”, we reimagined the song into a branded jingle inspired by a simple product truth: AzərSüd Ayran should be shaken before drinking.

The adapted soundtrack became the foundation of a campaign film that transformed a functional product ritual into a memorable and engaging brand experience.

What we produced.

The campaign was brought to life through a TV commercial centered around the adapted jingle, transforming the simple act of shaking Ayran before drinking into an engaging brand ritual. Blending music, storytelling, and product demonstration, the film reinforced product usage while creating a memorable and entertaining brand experience.