ABB

Video Campaign Production.

Client: ABB
Category: Promotional Campaign
Focus: Customer Engagement
Channels: TV Commercial, Digital, Social Media

Built around the excitement of unexpected rewards, the campaign positioned ABB's lottery as more than a promotional offer: it became an engaging experience that encouraged everyday banking interactions.

The creative approach combined anticipation, accessibility, and premium rewards to turn routine financial activities into moments of excitement.

What we produced.

A fast-paced commercial was developed to capture the anticipation of the lottery experience, combining dynamic visuals, clear product communication, and an energetic narrative to encourage participation.